Stories from the mexican rainforest:
Today we are featuring a very special person and her award-winning coffee: Los Pinos.
An unexpected journey
Coming from multiple generations of coffee producers and seeing the harsh reality of commodity prices, Julia wanted nothing to do with coffee. Nevertheless, her parents surprised her with their own farm as a gift after graduating from university.
Julia reflected that if she was going to undertake the coffee farm, she needed to do it in a way that would make her proud.
The organic challenge
Julia and her husband Rubén decided to go organic—despite higher costs and limited buyers. Their plan required letting the soil rest for five years to achieve certification, so they started by converting only 25% of the farm annually to maintain production.
Beyond organic
Not satisfied with organic certification, Julia pushed further, achieving Carbon Zero status. This earned her the recognition from Mexico's National Commission for Biodiversity.
*Disclaimer: Although Los Pinos is certified Carbon Zero and Organic in the US and Latin America, they didn't pay for this certification validity in the European Union, so for legal reasons, it cannot be labeled as organic in Denmark.
Awards and recognitions
Love for growing coffee is not limited to sustainability. Los Pinos has been a top contender in Mexico's Cup of Excellence.
2021 Mexico's Cup of Excellence (15th place)
2024 Mexico's Cup of Excellence (9th place)
It is the house coffee at Mexico's Michelin-star restaurant Pujol, featured on Netflix's Chef's Table.
What's in your cup
Julia produces just 30 bags annually with a dedicated team of seven people, including workers aged 55–70 who bring decades of experience and commitment to specialty coffee production.
When you sip Los Pinos, you become part of everything it took to grow something like this.
