Why mexican coffee?

It all started with the tasting of a coffee on a V60. It tasted undistinguishably like blackberries. I always thought people exaggerated when they claimed that wine tasted like some particular food. With coffee it was true.

Many years later, moving to Copenhagen I saw a thriving specialty coffee scene. A lot of different roasters with excellent coffees from all over the world. It was then that I noticed that it was hard to find a Mexican coffee. I knew the excellent quality of Mexican coffee, and I couldn't understand why it was so hard to find.

As I became more obsessed with coffee, I learned that there is a way to democratize the coffee industry. What does this mean? Coffee producers are punished by the commodity price of coffee that is set for everyone worldwide. Organizations like Fair Trade can barely add an extra fee to pay better wages to the farmers. When we pay more for our coffee, not only can farmers earn better salaries and invest the money in their communities, but they are also not pushed into growing coffee through intensive or mono-crop agriculture. This helps preserve the local ecosystems and in turn, coffee tastes so much better when it grows among other plants, trees, and animals.

It became clear to me, that I had to embark on a mission to find the best Mexican coffees, bring them to the world of specialty coffee, and by doing this, democratize coffee, and give back to my country and my people.